Sununu vs. Richardson, part 1

Former governors battle over 2012 race

digital marketing objectives iim calcutta executive mba program student counsellor jobs

New iPad Quad Core Graphics

Prior to the unveiling of the new iPad 3, there was a lot of speculation and rumors about what processor would be on board and what features the new tablet. The older iPad 2 came with an A5 processor which included a dual core graphics processor and 512mb of RAM. The graphics processor takes care of all the display functions whilst the main processor handles all of the other functions. A lot of the rumors prior to the new iPad [...]

earn criminal justice degree online online schools criminal justice technikon south africa

Adrian Pinocet

Adrian Pinocet is skating all kinds of cool looking Euro spots. I'll even forgive him the park footage since there are snow capped mountains in the background. Check the video part.

phycology degree online online criminal justice college bsc degree in computer science

Greece's Aegean Airlines says Olympic buy a necessity

ATHENS (Reuters) - Aegean Airlines' move to cut costs by teaming up with rival Olympic Air is vital for its survival in debt crisis-hit Greece's shrinking air transport market, Aegean's deputy chairman said.

nursing training scotland mba fees in hyderabad mba in nashik

Modern Japanese Ecovillage House Brings Nature Inside, Literally

A light-filled house in a Japanese ecovillage integrates the changing seasons of nature into the daily activities of its inhabitants.

mba nasik average gre scores for psychology graduate programs foundation degree distance learning

Mashup: Jets' Ryan wants apology from Bush

Rex Ryan and the Jets have moved on from the Patriots to their next controversy. Two days after getting defensive in the face of questions about his team's conservative play-calling in Sunday's loss in Foxboro, Ryan said he wants an apology from Dolphins running back Reggie Bush for comments Bush made earlier in the season.

read more

online criminal justice education foundation degree by distance learning mba managerial economics syllabus

Beyond Klout: Better Ways To Measure Social Media Influence

Measuring social influence online is becoming a more sophisticated, refined and granular process. While the much-maligned early leader in the market, Klout, has scooped up a lot of headlines over the past few years, there's a better approach. And it doesn't involve a humble-brag-centered public score. 

One of the best reputation-measurement tools that I use is Topsy. Ever since Google failed to renew its deal with Twitter to include real-time tweets in its search results, I've looked for a way to track who's tweeting and sharing my stories. (Hey, I'm a journalist. I'm vain.)

Twitter reveals less information than I want, and Klout is obssessed with giving you a score, not detailed tracking of what's actually happening, so I kept looking. A while ago, I stumbled on Topsy.

If you produce content, and want to track who shares it, this tool is for you. Topsy gauges influence by measuring the support and attention an individual gets, according to Jamie de Guerre, Topsy's vice president of products. Topsy's algorithm tracks topics, sentiment, geo-locations and conversations throughout public social networks.

If your content is frequently retweeted and followed by other influential people, you gain influence, explained de Guerre. What might be a curiosity for the average person on Facebook is potentially significant data for businesses.

"Influence scores are then used to surface the most important results and to show customers the influencers for their brand or topic," said de Guerre.

The Anti-Klout

Unlike Klout, Topsy doesn't rely on a single "score" to define social media influence - a model that many observers view as finicky and less than scientific. Instead, it uses an internal ranking based on how and by whom your content is shared. That ranking determines whether or not you're designated as "influential."

Unlike Klout, which allows, and practically encourages users to game the system by offering them the ability to bestow +1s for what the site considers influential topics, Topsy doesn't let users explicitly vote on someone's influence. 

But perhaps Topsy's biggest selling point is what it doesn't do: the service doesn't reveal user scores. That simple, easy to read score - Klout's calling card and biggest selling point - is also its biggest weakness. Obssessing over that number can quicly become addictive - and separated from geniune social influence. 

Other social ranking sites - like Kred and PROskore - also use variations on that Klout model. Kred claims to focus on ranking influence based on "trust and generosity." The words sound rosy, but it's hard to tell how much to trust them.

PROskore, on the other hand, says it measure scores based on a person's "professional reputation." The site describes that as business relationships and even popularity. Yup. No matter what field you're in, you never left high school. Life is still a popularity contest.

Or several different popularity contests. WIth all these competing social media influence scores, it's impossible to know which one is the definitive value. That's why I stay away from these score-ranking sites and put my trust in Topsy.

 

Images courtesy of Shutterstock and steffanomaggi 

 

 

criminal justice school online mesa college counseling office online universities criminal justice