Dallas based SEO 1 Medical, a search engine optimization company specializing in medical marketing has published a new article welcoming Facebook?s Graph Search and announcing it will deploy a team to monitor and develop a strategy. Asked whether this launch was prompted by Facebook?s eagerness to regain Wall Street?s confidence after a rocky IPO, Rodney Brooke of SEO 1 Medical said, ?We were expecting a move that will bring Facebook closer to the search model either with Bing or on its own to keep itself relevant in the information intensive environment and therefore increase its advertising revenue? [...] SEO 1 Medical has always maintained that despite the dominance of search engine optimization, doctors and physicians need to incorporate social media as part of the overall patient communication protocol. [...] this latest move changes the nature of the results. A preliminary look at Graph Search suggests that doctors and physicians have a chance to humanize and personalize their online presence, while top rankings on Google search give them authority in the eyes of searchers.
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