Thursday, June 28, 2012

Google embraces hardwareGoogle looks beyond reality in its glasses

The surprise demonstration of Google Glass, a wearable computing technology expected to be released next year, marked one of three hardware demonstrations the Mountain View, Calif., search giant presented at its annual developer conference, Google I/O. Google also showed off the Nexus 7, a 7-inch tablet computer that will compete with the iPad, Kindle Fire and others; and the Nexus Q, a spherical device that will stream audio, video and pictures from the cloud to home entertainment centers. Taken together, the moves showed that software giants are embracing a strategy Apple adopted in 1979 - making hardware themselves to ensure that the software running on their devices reaches its maximum potential. Sergey Brin, Google's impish co-founder, introduced the project by interrupting senior vice president Vic Gundotra, who was onstage discussing new features in the Google+ social network. Google is marketing the device as a "social streaming device," playing up a feature that lets users queue songs in a playlist at a party.

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