Wednesday, September 19, 2012

PhotoBomb: Digital Photography Invades Everyday Life

ConsumerBase LLC, a database management company headquartered in Evanston, IL, is updating its expansive database with enhanced consumer and business photography data. Photography has experienced a resurgence in popularity in recent years due to technological enhancements to digital cameras, cell phones and other electronic devices allowing increased accessibility to amateur photographers. Direct marketers promoting products and services related to film and digital photography target both amateur consumer and professional photographers. Products and services include film, disposable digital cameras, development and printing services, studio portrait services, and much more. Encompassing the entire lifecycle of customer information, ConsumerBase services focus on acquiring and retaining customers, validating, cleaning, and enhancing customer data, and improving the overall performance of marketing communications.

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