Poptent's amateurs sell cheap commercials to big brands

A 'crowdsourced' video production studio, Poptent has gathered 50,000 writers, directors, cinematographers and animators to make ads for American Airlines, Intel, Jaguar, General Mills and others.

Build-a-Bear Workshop was introducing a line of stuffed animals called smallfrys and wanted to reach moms through Facebook. One video used in the online promotion showed a woman pulling up to a fast-food window. Her young daughter requests "a smallfry." When her mom suggests a fruit cup or celery sticks, the daughter says, "Mom, order me a curly-haired bunny in a purple sequined bathing suit."

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